With the 2018 Winter Olympic Games in PyeongChang, South Korea quickly approaching Burton unveiled the official uniforms of the US Men’s and Women’s snowboarding teams.
Burton has designed the snowboarding team’s uniforms for the past four years and they’re continuing their tradition of paying homage to Americana with a 1960s space exploration theme for the upcoming games.
“Its main influence is the iconic suits of the United States’ leading space exploration program,” said Greg Dacyshyn, Head Designer of Burton’s Olympic uniform program. “I have always loved the astronauts’ suits, because not only do they have such a cool and amazing aesthetic, they also were designed to function under the most extreme conditions, so this gave us an incredible platform to push the innovation and technology of the garments as well.”
The technology in the competition jacket and pants is something out of a science fiction movie. The glossy metal look that mimics a space suite is actually a thin lightweight aluminum coating. Burton took an extremely lightweight aluminum-coated fabric that’s usually used in audio equipment and infused it with other fabrics that are ideal for snowboarding in any condition. What they got was a lightweight and waterproof fabric that reflects and deflects lights and sounds.
To truly reflect the space suite look of the ’60s Burton placed hand-drawn patches depicting the American flag and ‘USA’ in the era’s vintage space themed font.
To accompany the competition jacket and pants Burton also made a down village jacket made with white non-woven Dyneema® fabric, regarded as the world’s strongest fiber. Every aspect of the uniform has the look and feel of a 1960s era space station.
“The sport of snowboarding is neither nationalistic nor team-oriented in nature; however, all of that changes for a minute every four years during the Olympic Games,” said Jake Burton, Founder and Chairman of Burton Snowboards. “If the global expectations are that U.S. snowboarders represent their country in a uniform, then Burton wants to design and manufacture it. By doing so, we assure U.S. riders that they will have outerwear they can trust to perform at the highest level with a look they have input into and ultimately respect. Simply put, they want snowboarding outerwear, not athletic wear, and who better than Burton to provide it.”
The Olympic Games begin February 9 and last until February 25.